NOIR 79 | Hoodie

Ships January 20

Black on Black Coordinates Hoodie

Black heavyweight hoodie designed to reinforce direction without distraction.

What This Is

Noir 79 is about orientation.

Not location 
direction.

Black on black removes noise.
No contrast. No signal seeking.

The coordinates mark a fixed point.
Not where you are —
where you return to.

What It Enforces

Wearing Noir 79 is an agreement:

• You move with intention, not impulse.

• You stay oriented when momentum slows.

• You don’t confuse motion with progress.

Black on black doesn’t ask for attention.
It assumes clarity.

How It’s Used

Worn during:

• Training warm-ups and cooldowns

• Travel and transition days

• Late nights and early mornings

• Any moment that requires quiet focus

Not to stand out.
To stay on course.

The Discipline

Most people lose direction before they lose energy.

They drift.
They react.
They let circumstances steer.

The coordinates exist as a reminder.

When things scatter,
you return to center.

Direction is a decision
made before movement begins.

Construction

• Heavyweight hoodie silhouette

• Black on black colorway

• Gold 79 icon on the front

• 79°00′00″ coordinates printed on the back

• Structured hood with clean drape

• Durable cotton blend for repeat wear

Built for consistency, not seasons.

Who This Is For

People who know where they’re going
even when the path isn’t obvious.

If you dress for attention,
this isn’t for you.

Entry

Society 79 products are part of a system —
not standalone items.

They reward those who stay aligned
when no one is watching.